Media worldwide is undergoing dramatic change as it defines social, economic and political forces, creates cultural icons, frames cultural stereotypes, and conveys much of the news and information that shape the perception of reality for billions of people on a daily basis. In this atmosphere of media consumption, [...]]]> Statement from Founder & President Tim Reid

Media worldwide is undergoing dramatic change as it defines social, economic and political forces, creates cultural icons, frames cultural stereotypes, and conveys much of the news and information that shape the perception of reality for billions of people on a daily basis. In this atmosphere of media consumption, fragmented audiences, and consolidation of media ownership, lies a critical need to identify new strategies and models for the production and distribution of socially responsible media.

Contemporary media often lags behind the evolution of the societies they attempt to serve. A concern for our waning cultural integrity has led me to use the experiences of my 40 year long career to join in the effort to develop leadership, sound media skills based on timeless values, and creative passion among the emerging young talent that seek a career in media.

New Millennium Studios’ combination of technical infrastructure, close ties to industry professionals, production track record and commitment to diversity makes it a suitable home for a new type of creative industry incubator. Legacy Media Institute will be a support system for diverse, independent minded creative talent; and an authoritative source of market research on the tastes, interests, media usage, consumer patterns, and demographics for a multi-cultural audience. In addition, through its labs and seminars, the Institute will bring emerging artists together with established industry professionals. Together with academic institutions, Legacy Media Institute can become a 21st Century paradigm that leads emerging artists on the path to becoming more enlightened in their work and able to balance conflicting media values in order to find common ground with a global audience.

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